Techno Station! Online technical help resource.

Besides Dummies and Complete Idiots, Users’ Manuals Are For Rest of Us Too

admin — Sat, 13 Mar 2010 11:30:37 +0000

When it comes to use of a new product, technology and or software one can divide people in different categories; some of the people are savvy and clue full, some are dummies, some others are â€˜complete idiotsâ€™ - pun intended - and the rest of us.

Let us have a look at Dummies first. Despite the title, publisher of Dummies - prolific series of instructional books which are intended to present non-intimidating guides for readers new to the various topics covered - takes pains to emphasize that the books are not literally for dummies. The subtitle for every book is "A Reference for the Rest of Us!

Similarly the Complete Idiot's Guide are reference books that provide a very basic understanding of seemingly difficult topics. This is accomplished by using very basic words and terminology to explain different facets of a topic. Definitions of words, profiles of people and a synopsis of events for context are also provided when necessary. They are very similar to the For Dummies books.

As I also fall in â€šthe rest of us' category, I need to know detail information about features, specifications, and other explanations about most new products I am to use in life and at work. I also need to find out parts and functions, the control panel buttons and their locations. How to set up, software installation, networking, troubleshooting (general troubleshooting tips) and the like. That is what makes me read users' manual before I unpack and start using. Therefore, apart from dummies and â€šcomplete idiots', users' manuals are for all of us too.

Users' manuals are one of the best and first help to know anything. They are useful throughout the life of the product. During the successful operations over time, one tends to forget where user manual has been lost. That is when everyone can look up or userâ€™s manual available online.

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Reverse Engineering

admin — Fri, 12 Mar 2010 11:20:28 +0000

Usually it happens that research and development teams come up with an idea of a product (any product), it is made in factories and then technical people write manuals and instruction books and other related documents.

Another methodology that can prove effective is that first write users' manual and then ask the development team to make the product to match the manual. Ok, let me say that write the proposed manual in the light of what marketers think people want and then build. Call it reverse engineering and driven by market, it can be an effective approach.

What is the point here? Let us return to users' manuals. Developers can refashion their development methodologies, document them and build. The prime objective is always to satisfy the needs of the users. This is one of the best ways to do that. The users really don't care about what happens behind the curtain. They care about being able to do what they need to do. And when you have written a manual in consonance with consumers' needs, that is exactly what will happen when the product comes up.

One more thing; by habit, start marketing with the marketing of users' manuals as early as they have been written. Make them available online where they can be found easily.

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Where to get Users’ Manuals From

admin — Thu, 11 Mar 2010 11:15:24 +0000

A blogger (www.peterme.com) recently purchased an original Macintosh 128K User Manual from 1984 and published some pictures from it and wrote a great post. He says, "I recently purchased an original Macintosh User Manual (thanks eBay!). I had seen one at a garage sale, and was struck by how it had to explain a total paradigm shift in interacting with computers. I figured I could learn something about helping make innovation happen. It's been an intriguing read. It's a remarkably handsome manual, beautifully typeset, which, considering par for the course at the time was probably Courier with few illustrations, is saying something. Also, even back in 1984, there was no definite article. You get phrases like "With Macintosh, you're in charge." No "the"s or "a"s. One of the more striking things was how every Chapter is introduced with a full-color photo of Macintosh being used. (See the pictures at www.peterme.com).

Given my own interest in Users' Manuals, their availability and utility, I figured out two things from the post: First, old users' manual are getting scare and may not be available anywhere if not saved online. Second, there is no where one can go and buy a user's manual before buying a products. Where you go when you need to buy manual of Nokia E71 or Samsung i900 Omnia? Where will their manuals be available after launch of their newer versions? Which is why it makes a lot of sense to make users' manual available online?

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Advertising With Techno Station

admin — Wed, 10 Mar 2010 11:30:27 +0000

Our efforts in internet marketing has placed us at the top of all the major search engines like Google, Yahoo and MSN which in turn drives thousands of unique visitors a day to our web site and blog.

These arenâ€™t your typical visitors; They are manufacturers and producers in addition to CEOâ€™s, Presidentâ€™s, VPâ€™s of Marketing, Owners and Top Decision Makers of major corporations. They spend their money based on value and return on investment and are less price sensitive than a standard buyer. They are the top echelon of target prospects and the people you want to be in front of.

How much is one new client worth to your company?

Email to contact@technostation.com for the detail.

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Every bit can make a difference

admin — Wed, 10 Mar 2010 11:15:04 +0000

Let me start this with a personal confession; I haven't used printed users' manuals in years. They still come with almost each product I buy and go straight into the recycling.

Happily it turns out that Internet users can opt out of getting hard copies of users manuals (for example go to the Techno Station â€“ a portal that is amassing all users manuals at one place.

All the environmental chatter is saying that doing searches can help save the environment. Surely the best thing all manufacturers and industrialists could do right now is to drastically slash the number of manuals printed on paper by asking exactly who requires them. My guess is that it would be very small number of the households who would still want usersâ€™ manuals in hard copies.

Statistics show that paper consumption has trebled during the last three decades, and given the present rate of growth, it is likely to double by 2010 that is a big cause of concerns because it is linked with seismic environmental problems, from deforestation through industrial pollution to waste. Given my interest in fast degrading earth environment, I recommend that we all should reduce the use of words printed on papers. We can resort to reading online. Every bit can make a difference.

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What Works More; TV Advertising or Users’ Manuals

admin — Tue, 09 Mar 2010 12:00:47 +0000

What is TV advertising in this age of growing the Internet usage. TV is a good marketing medium. Think about it. We are so desensitized to commercials. We use them for food or bathroom breaks during hot debates or we just downright fast forward through them. I know that I canâ€™t stand watching them, so I just forward through them. Bye, bye commercials. Another reason I donâ€™t watch is the quality of the commercials. I see far too many local commercials that are just annoying and awful to watch. What are these business owners thinking when they make those commercials?

I see a new trend; people looking up on the Internet for users manuals or instruction and guide books to get have meaningful information about products. That is cool and very subliminal. No?

Real tangible point in this is that people can have a look at userâ€™s manual; without buying a product. I love it because that is how I can get the feeler of a product before I pay for it. This will ultimately improve their overall marketing effort and increase their brand image. Manufacturers and advertisers should want more manuals online (have a look a Techno Station and you will know) and seek to reach out.

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