"Sales of Blu-ray players will hit 2.38 million this year. In 2007 a total of 700.000 Blu-ray players were sold, which means that compared to 2007 the amount tripled," says DisplaySearch report. This does not include sale of the Sony Playstation 3 (also a Blu-ray player). DisplaySearch expects that the format's sales will double in 2009, with current estimates saying 5.31 million.

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