When it comes to use of a new product, technology and or software one can divide people in different categories; some of the people are savvy and clue full, some are dummies, some others are ‘complete idiots’ - pun intended - and the rest of us.

Let us have a look at Dummies first. Despite the title, publisher of Dummies - prolific series of instructional books which are intended to present non-intimidating guides for readers new to the various topics covered - takes pains to emphasize that the books are not literally for dummies. The subtitle for every book is "A Reference for the Rest of Us!

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