When it comes to use of a new product, technology and or software one can divide people in different categories; some of the people are savvy and clue full, some are dummies, some others are ‘complete idiots’ - pun intended - and the rest of us.

Let us have a look at Dummies first. Despite the title, publisher of Dummies - prolific series of instructional books which are intended to present non-intimidating guides for readers new to the various topics covered - takes pains to emphasize that the books are not literally for dummies. The subtitle for every book is "A Reference for the Rest of Us!

Read the rest of this article »

Demand for the availability of users' manuals, instruction books, technical manuals and other product related document online is growing exponentially. This situation has created services that offer instructional and support material online.

The questions that have come up are regarding the validity and authenticity of the publications. Are they directly from the developers? Are they up to date?

Read the rest of this article »

Marketers are still debating about online advertising. The question is whether online advertising is or should be a medium in today’s ad world. Here is what comes to mind on the subject:

We all agree that TV advertising is outdated. People try just Tivo or DVR right through that ad spending.

On the other hand, online advertising has come alive. How? Given the exponential growth in Internet user’s base, I think online has become one of the most effective way to advertise. Social Media is a tremendous opportunity for advertisers if they play by the rules - start sharing your users manuals.

Read the rest of this article »

Have you ever enjoyed reading a user's manual? Or you also think user's manuals, like unintelligent army orders and government notifications have to be dull and life less? Not necessarily. When user's manuals are shipped with all the products every time they are sold, they need to be interesting an engaging in addition to informative and meaningful.

Read the rest of this article »

Wow, sometimes you just have to scratch your head and say WOW? Have you seen the Techno Station __ a site that intend housing users manuals for every product. That is right I said featuring every user's manual and instruction book. Should I say it again? Are you asking yourself why? Why all the users need to start at Techno Station?

Techno Station is a single station where manufacturers can upload their manuals and users can download them. It is as simple as that.

Techno Station is ultimate destination for technical help for consumer and industrial products. An online database of user's guides, owner's manuals, operating instructions, technical drawings, questions, answers, problems, solutions, tips, news, reviews and repair services. That all supported by manufacturers and online user's community, as the mast head of the portal reads.

Explore the site and see what they are offering and how.